Valentine’s Day — the annual celebration of love and commercialism — hits us again on Friday, and many of us will spend the coming days scrambling to find perfect gifts for our significant others.
Despite the pressure to find something unique and heartwarming, a recent survey from the National Retail Federation shows that the old standbys, such as candy and flowers, still hold their own in the U.S.
For example, 61% of male respondents said they planned to buy flowers this year, while 50% of female respondents said they’d buy candy for their special someones. And despite their popularity during the 2013 holiday season, only 11% and 17% of men and women, respectively, plan to purchase gift cards this Valentine’s Day.
Created by Statista, the following chart shows the most popular Valentine’s Day gifts this year for American men and women above age 18.