Jay-Z just released the most captivating commercial of all time during the NBA Finals. Clocking in at just over three minutes long, the video shows Hov in the studio with legendary producers such as Rick Rubin, Pharrell, and Timbaland. Also during the commercial, he announced that his new album is titled Magna Carta Holy Grail and it will come to Samsung Galaxy fans first for free. If you’re one of the first million users to download the #MagnaCarta app on June 24th, you’ll get the album for free on July 4th. Here’s the promotional website for the album.
“We don’t have any rules, everyone’s trying to figure it out. That’s why the Internet is like the wild, wild west. We need to write the new rules.”
The beats that we get to hear in the commercial above sound insanely good. In addition, this is a brilliant marketing strategy. Get hype for Magna Carta Holy Grail on July 4th.